Charles Barkley Stars in New FanDuel Think Like a Player Campaign

Deepfake Technology Showcases Barkley's Skills from His Youth

New Commercial Features a Reimagined Version of the NBA Legend

Charles Barkley, the legendary NBA analyst and Hall of Famer, is the star of FanDuel's new "Think Like a Player" campaign. The campaign features a deepfake-generated version of Barkley from his youth, showcasing his exceptional skills and insights.

The "Think Like a Player" commercial begins with a young Barkley dribbling the ball and effortlessly soaring through the air for a thunderous dunk. The voiceover highlights Barkley's unique perspective and ability to predict the outcome of games:

"I'm Charles Barkley, and I know basketball. I've been in the game for decades, and I've seen it all. So when I say that FanDuel is the best place to bet on sports, you can trust me.

The commercial's deepfake technology is seamlessly integrated, creating a realistic and engaging experience for viewers. Barkley's younger likeness is animated with precision, capturing his signature moves and facial expressions.

The campaign is a testament to Barkley's lasting impact on the sport of basketball and his popularity as a sports entertainment icon. FanDuel's collaboration with Barkley further solidifies the company's commitment to providing users with an immersive and innovative betting experience.

As the commercial concludes, Barkley delivers a powerful message to viewers:

"Don't just watch the game. Think like a player. Think FanDuel."

This captivating and memorable tagline leaves viewers with a lasting impression of the campaign and reinforces FanDuel's position as the go-to destination for sports betting.